Non-Proprietary Content & Imagery

Non-Proprietary Content & Imagery teaches authors and presenters how to keep CEU materials instructional, neutral, and reviewer-friendly. In approximately 15 minutes, participants learn to distinguish instruction from promotion, apply simple image and branding rules, and convert sales-oriented slides into impartial teaching content. The result is a clear, credible course that preserves learner trust and speeds approval.

Who should take this

• CEU authors, presenters, and instructional designers who create slides and handouts.
• Marketing and A&D program owners responsible for compliance and brand standards.
• LMS/ops teams that prepare final submission packages.

What you will learn

• Differentiate educational content from promotional claims.
• Apply practical do/don’t rules for logos, product shots, captions, and attributions.
• Rewrite a sales-forward slide into neutral, assessable instruction.

Learning outcomes

By the end of this course, participants will be able to: (1) distinguish instructional from promotional content; (2) apply image/branding do’s and don’ts; and (3) rewrite a sales-oriented slide into neutral instruction aligned to objectives.

Format & requirements

• ~12–13 minutes of instruction + 5-question quiz (80% minimum passing score).
• Downloadable one-page checklist for images and case studies (optional resource).
• No prerequisites; suitable for all levels.

Note. Internal manufacturer training; instructional and non-proprietary; not offered for designer credit.